Marketing and AdTechLive

Adrico

AI-driven campaign optimization that connects to ad accounts, finds performance gaps automatically and recommends the next best actions.

The challenge

Marketers had plenty of dashboards but little guidance. Spotting wasted spend and missed opportunities across many campaigns took hours of manual analysis.

What we built

  • Secure OAuth connection to Google Ads and Meta Ads
  • Real-time campaign sync and data normalisation
  • Automated gap detection with health scoring
  • Ranked AI recommendations with estimated revenue impact
  • Simulation of budget and bid changes before applying them

Technology

Google Ads APIMeta Marketing APIDecision AIData pipelines

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